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Marketing management; planning, implementation and control: global perspective Indian context

Title:

Author(s):

Ramaswamy, V. S. Namakumari, S.

Language:

Eng

Imprint:

Delhi Macmillan, India, 2002

Collition:

xxxv, 748p. illus.

Note:

Bibliography: p.719-725

Accessed Date:

2008-04-18

ISBN:

0333-93719-8

Keywords:

ManagementEconomic policyStrategic planningMarket researchInformation systemsAdvertisingMarketingCustomersMarketing processRetailing

Call no.:

658.8 / R141m