Tribhuvan University Central Library

Marketing management; planning, implementation and control: global perspective Indian context (Record no. 43809)

MARC details
000 -LEADER
fixed length control field 008820000a22003490004500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number R141m
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333-93719-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120907085042.0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswamy, V. S.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Namakumari, S.
245 ## - TITLE STATEMENT
Title Marketing management; planning, implementation and control: global perspective Indian context
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Macmillan, India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 748p.
Other physical details illus.
538 ## - SYSTEM DETAILS NOTE
System details note T
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note 2008-04-18
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note M
500 ## - GENERAL NOTE
General note Bibliography: p.719-725
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economic policy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information systems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing process
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collections
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Source of classification or shelving scheme Shelving location Total Renewals Full call number Date checked out Koha item type
        Tribhuvan University Central Library Tribhuvan University Central Library 06/20/2010   132378T 06/20/2010 06/20/2010            
        Tribhuvan University Central Library Tribhuvan University Central Library 02/14/2011 7 138324 05/09/2018 02/14/2011 Dewey Decimal Classification New Building 4 658.8 R141m 04/27/2018 General Collections