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Principles of marketing

Title:

Principles of marketing

Author(s):

Kotler, Philip Armstrong, Gary Saunders, John Wong, Veronica

Language:

Eng.

Imprint:

London: Prentice Hall,, 1996

Collition:

xix, 955p. illus.

ISBN:

0-13-165903-0

Keywords:

MarketingCustomersCommunicationGoalsEthicsStrategic managementEnvironmentPrice

Call no.:

658.8 / K848p

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