Tribhuvan University Central Library

Principles of marketing (Record no. 73124)

MARC details
000 -LEADER
fixed length control field 00681 a2200289 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-165903-0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K848p
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saunders, John
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wong, Veronica
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement The European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xix, 955p.
Other physical details illus.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Goals
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ethics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Environment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Price
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 07/30/2014 5 2 658.8 K848p G73925 07/11/2022 05/18/2022 07/30/2014 General Collections