Tribhuvan University Central Library

Advertising promotion and a new media (Record no. 73150)

MARC details
000 -LEADER
fixed length control field 00621 a2200229 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-2739-X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144
Item number St13a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stafford, Marla R., ed.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Faber, Ronald J., ed.
245 ## - TITLE STATEMENT
Title Advertising promotion and a new media
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Prentice-Hall of India,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xii, 380p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography at the end of each chapter
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertisement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multimedia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication technology
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 07/31/2014 1 3 659.144 St13a 149318 09/14/2018 05/09/2018 07/31/2014 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 07/31/2014     659.144 St13a 149319 07/31/2014   07/31/2014 General Collections