Tribhuvan University Central Library

Marketing research. (Record no. 77139)

MARC details
000 -LEADER
fixed length control field 00627nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160104b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126531189
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 10th
Classification number 658.83/M341m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David .A
245 ## - TITLE STATEMENT
Title Marketing research.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Wiley India,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 701p. illus.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes bibliography
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data analysis
9 (RLIN) 637
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data collection
9 (RLIN) 1517
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leone, Robert P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/04/2016   658.83/Aa42m 152356 01/04/2016 01/04/2016 General Collections
    Dewey Decimal Classification     Tribhuvan University Central Library Tribhuvan University Central Library New Building 01/04/2016   658.83/Aa42m 152357 01/04/2016 01/04/2016 General Collections