APA
Perreault W. D., McCarthy E. J., . (2004). Applications in basic marketing; clippings from the popular business press. Boston: McGraw Hill.
Chicago
Perreault William D, McCarthy E Jerome, . 2004. Applications in basic marketing; clippings from the popular business press. Boston: McGraw Hill.
Harvard
Perreault W. D., McCarthy E. J., . (2004). Applications in basic marketing; clippings from the popular business press. Boston: McGraw Hill.
MLA
Perreault William D, McCarthy E Jerome, . Applications in basic marketing; clippings from the popular business press. Boston: McGraw Hill. 2004.